Argiflex | Logo Design | You may not realize the extent to which logos are a part of our lives. Look around you - there’s one on the top corner of your screen, possibly one on your shoe, and definitely plenty more in view. These brand marks, whether appearing on the side of a bus or as tiny icons on our screens, are a crucial asset for every business. They’re used to represent a brand’s identity and to set them apart from their competitors. A good logo will not only accurately reflect the brand and its character, but will also be memorable and work well in diverse contexts.