| Logo Type | Description | Usage | Examples |
|---|---|---|---|
| Combination Logo | Combines text and a symbol/icon to create a versatile and distinct logo. | Ideal for brands wanting to combine the advantages of text for readability and symbols for visual identity. | Adidas, Burger King, Doritos |
| Wordmark Logo | Focuses solely on the brand name, utilizing unique typography to create a distinct visual identity. | Best for brands with unique or catchy names that want their name to be the primary focus of their visual brand. | Google, Coca-Cola, Disney |
| Pictorial Mark Logo | Uses a recognizable image or icon to represent the brand. | Suitable for brands that can be represented visually by a single image; effective for global recognition. | Apple, Twitter, Target |
| Abstract | Employs abstract forms and shapes rather than recognizable images. | Great for brands looking to create a unique and distinctive image that doesn’t rely on recognizable symbols. | Pepsi, Nike, BP |
| Custom Font | Features a custom-designed typeface unique to the brand. | Ideal for brands wanting to showcase their name in a unique, proprietary style that stands out from competitors. | Yahoo!, Netflix, Pinterest |
| Emblem | Incorporates text within a symbol or icon, often resembling a badge or seal. | Commonly used by traditional, established brands, sports teams, schools, and government organizations. | Starbucks, Harley-Davidson, NFL |
| Mascot | Uses a character or mascot to represent the brand. | Effective for brands aiming to create a friendly, relatable, and often playful identity, appealing to families and children. | KFC, Michelin, Pringles |
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